It is easy to imagine that the decision to approve the permits was a no-brainer for B.C., Ottawa, and the federal ministers who quarterbacked the exemption. And, yes, Lululemon is a brand Canadians surely feel positive about, leaving aside that little blip with the terrible Olympics outfits.
But, you know, those positive feelings are surely strained just a tad when you hear about those jobs Lululemon couldn’t fill from the vast reservoir of educated and enterprising humanity that is the Lower Mainland of B.C. The company’s TFW exemption is allowing it to hire people for positions that no Canadian could conceivably fill, to wit: “graphic designers, advertising and marketing managers, computer systems managers, retail wholesale buyers, pattern-makers and industrial engineers.” This list includes some jobs I’ve seen friends move to Vancouver to do! Either things have changed a lot human-capital-wise out on the coast, or Lululemon just wanted a backdoor subsidy in exchange for maintaining its visible connection with Canada.
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