Really:
Precisely.
It is the combination of self-righteousness and signalling of virtue while not making a noticeable mark on the oft-screeched global issue (but making things worse for others) that stands out far more than any apricot bath bomb, mountain gear or unusual ice cream flavour.
Jesus was right. People who bleat the loudest about virtue are looking for a more earthly reward and certainly get it with every penny spent on them.
(Merci)
How about $160 puffy jackets for children 6 months of age, with the lecturing manufacturer proudly proclaiming on their wall that “1% is for the planet”. In other words, Patagonia will show its utter and total climatic devotion by sending $1.60 to help fund climate activism, and somehow find a home for the other $158.40 that is siphoned from the wallets of lifestylers. Probably 10 percent goes to the factory in China that makes these things, I’m guessing? Ben & Jerry, those poor people in the developing world, all 3+ billion of them – how does your extravagantly expensive lifestyle product fit into their fight for survival? Do you think they are impressed to see what you sell, and at the same time demand that they stop using the fuel that barely keeps them alive? And Lush, what precisely is the profit margin on $300/kilogram of your sludge that is predominantly glycerin, beeswax, and some flower squeezings that pampered-silly pre-teens massage into their little faces?
Don’t get me wrong, I’ve enjoyed your products, including a Patagonia fleece for years, until it was so out of style friends wouldn’t let me wear it. Because you know as well as I do that it’s about style as much as longevity. I enjoy ‘Coffee Coffee Buzz Buzz Buzz’ ice cream when I can find it, but Canada is cruelly deprived of this flavour. And Lush, trust me, no one enjoys smearing pumpkin and banana and ground-up almonds all over their face as much as I do (though you could have warned about the dangers of doing this outside; a hundred frenzied birds are terrible for the complexion).
And being a businessperson, I have no problem with you making healthy profit margins – that’s how free markets are supposed to work.
But are you not architects, captains, optimizers, and gleeful champions of the over-consumptive lifestyle that is the very root cause of excessive emissions?
Precisely.
It is the combination of self-righteousness and signalling of virtue while not making a noticeable mark on the oft-screeched global issue (but making things worse for others) that stands out far more than any apricot bath bomb, mountain gear or unusual ice cream flavour.
Jesus was right. People who bleat the loudest about virtue are looking for a more earthly reward and certainly get it with every penny spent on them.
(Merci)
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